SEO Service
Broker Choices
SEO For Blog Post
Michelle Meilhon
USA
7 Sep 2019 - 6 Sep 2023
Company Overview
BrokerChoices.com, managed by ATM Media Ltd, is a comprehensive platform offering detailed information on Forex and Cryptocurrency brokers worldwide. As an affiliate of leading brokers, the platform helps users make informed trading decisions through insightful comparisons and reviews.
Objectives
- Improve search engine visibility and organic traffic through targeted SEO strategies.
- Build a strong backlink profile to enhance domain authority and rankings for high-value keywords.
The Challenge
The initial challenge for BrokerChoices.com was lacking a focused keyword strategy and a website structure not optimized for search engine crawling. This resulted in poor performance of essential SEO elements such as page titles, meta descriptions, and internal linking, preventing the site from ranking effectively for competitive industry keywords.
How it works
Our Approach
To overcome these challenges, we implemented a focused SEO and link-building campaign designed to improve search engine rankings and domain authority:
Conducted a full on-site SEO audit to identify search engine visibility issues. We optimized page titles, meta descriptions, and internal linking to ensure better content discoverability and relevance for target keywords. The site architecture was improved to be more search engine-friendly.
Developed a focused keyword strategy based on competitor analysis and keyword research using tools like AHREFs and SEMrush. This enabled us to target high-value keywords crucial for driving relevant organic traffic.
Executed an extensive link-building campaign to acquire high-quality backlinks from authoritative websites within the finance and trading sectors. This included guest posting, outreach to industry-specific sites, and identifying broken link opportunities to strengthen the site's backlink profile.
Optimized existing content to ensure it aligned with SEO best practices, making it more appealing to users and search engines. This involved integrating targeted keywords and improving the overall quality and relevance of the content.
Addressed technical SEO issues such as page load speed, mobile responsiveness, and crawl errors. By improving these factors, we ensured the site delivered an optimal user experience and performed well in search engine rankings.
Implemented robust performance tracking using tools like Google Analytics and Google Search Console. This allowed us to monitor key SEO metrics, measure progress, and provide regular reports for actionable insights and continuous improvement.
Services Provided
- SEO Strategy and On-Site Optimization
- High-Quality Link Building
The Results
Our targeted SEO and link-building efforts delivered significant results for BrokerChoices.com:
- Improved Keyword Rankings: Achieved higher rankings for targeted, high-value keywords in the Forex and Cryptocurrency niche, leading to a steady increase in organic traffic.
- Increased Organic Traffic: The optimized website structure and enhanced SEO elements contributed to a noticeable growth in organic traffic.
- Higher Domain Authority: A strong backlink profile was established through high-quality link-building activities, significantly boosting the website’s domain authority.
Conclusion
By focusing on SEO optimization and building a robust backlink profile, we significantly improved the online visibility and authority of BrokerChoices.com in the highly competitive Forex and Cryptocurrency industry. Our efforts resulted in higher keyword rankings, increased organic traffic, and a more substantial presence in search engine results.