SEO Service
Harley Street Institute
SEO & Link Building Campaign
David Buck
UK
19 Aug 2017 - 17 Sep 2019
Company Overview
The Harley Street Institute was established to meet the growing demand in the UK aesthetic market for certified cosmetic courses. The institute is dedicated to guiding professionals through a comprehensive, supportive, and mentored learning experience, setting a new standard for quality education in aesthetics.
The Project
To boost brand awareness, we’ll create a strategic digital marketing plan focused on connecting with our audience meaningfully. By optimizing for targeted keywords, I aim to secure top rankings on Google, making it easier for people to find us. Through engaging content and consistent blogging, we’ll drive valuable traffic while building trust with our audience. Additionally, we’ll strengthen our online presence by implementing high-quality link-building strategies that establish our authority in the industry.
The Challenge
The Harley Street Institute faced the challenge of breaking into a competitive aesthetic education market in the UK. The primary objective was increasing visibility and ranking on Google’s first page for specific, high-value keywords. Additionally, the goal was to build brand authority and attract potential students and professionals looking for certified cosmetic courses.
How it works
Our Approach
To address these challenges and achieve the desired outcomes, we crafted a detailed digital marketing strategy that encompassed the following steps:
We used tools like AHREFs, SEMrush, and Google Hot Searches to study competitors and understand our target audience. This helped us find opportunities to improve content and target the right keywords.
We created a content plan focused on topics valuable to potential students and professionals. This included planning blogs, educational articles, and case studies that matched what people were searching for.
We set up a straightforward way to track progress toward our online goals and business objectives, allowing us to make changes based on data and results.
We applied various SEO strategies, like improving website content, fixing technical issues, and creating helpful content, to boost organic traffic and attract exemplary visitors.
We refined the website's content to make it more user-friendly and to meet SEO standards, ensuring it was easy to read and ranked well on search engines.
We implemented tools like Google Analytics, Google Search Console, and customized dashboards to track key performance metrics. This provided clear insights into the effectiveness of our strategies and allowed for continuous improvement and data-driven decision-making.
Services Provided
- Digital Marketing Strategy Planning
- User Experience Planning
- SEO Copywriting
- Link Building
The Results
Within a targeted timeframe, our strategic approach led to the following results:
- Top 1st Position on Google: Achieved the number one ranking on Google Search Engine Results Pages (SERPs) for crucial target keywords, significantly increasing visibility and traffic.
- Enhanced brand awareness and authority in the UK aesthetic education market.
- Increased website traffic and engagement through effective content marketing and blogging strategies.
- Developed a strong backlink profile with high-quality links that bolstered the website’s domain authority.
Conclusion
By implementing a comprehensive digital marketing strategy tailored to the Harley Street Institute’s unique needs, we positioned them as a UK aesthetic education market leader. Our focused approach to competitor analysis, strategic content creation, and SEO optimization was instrumental in achieving top rankings, enhancing brand awareness, and driving sustainable growth.